Who it's for
Four people, four very different mornings.
The same brief, read for four different reasons. Any company in any field earns attention the same way: by posting what its audience actually cares about, while it is still news.
Four mornings
The same brief, read four ways.
Beside each one is the screen that is actually that person's morning.
An agency
One brief per profile, open before the first meeting. The writer on that account walks in knowing what is worth posting today.
Each writer has their own login and sees only the profiles you give them, and the client contact can get the brief by email without a login at all.
An in house team
Someone takes a card so nobody writes it twice, asks a colleague to check the source, and the post is out before lunch.
A card can be taken so nobody writes it twice, and a colleague can be asked to check the source before it goes out.
A company with no marketing team
Up to three ideas and a draft for each. Pick one, check the source, make it yours, post it. That is the whole marketing routine.
Nobody has to know what to look for, or where. The profile was built from the company's own website and corrected once, and after that it is a few minutes of reading.
An executive
What moved in the field overnight, read first thing in the morning, with an angle worth writing under their own name.
It arrives by mail, so it is read on a phone before the day starts, by someone who may never open the site at all.
Whoever you are, the part that used to take the morning is done before you sit down.
Any field
Construction, law, retail, healthcare, property.
The sources differ, the routine does not. The profile decides which authorities and which trade press are yours, and the brief follows that, not a template.
The building authority, the standards bodies and the trade press.
The courts, the supervisory authorities and the legal press.
The consumer agency, the market regulator and the trade press.
The health authority, the medicines agency and the professional press.
The housing authority, the land registry and the property press.
Whatever publishes in your field. You see every proposed source before the first brief runs.
Not sure yet? Book a demo and Therese walks you through one.
If your field publishes anything, there is a brief in it.