AI digital marketing
AI for digital marketing that shows its sources.
A general AI writing tool starts from what has already been written, so it gives you more content rather than better content. Therese AI starts at the other end: with what the authorities, the trade press and the news in your field published overnight, and it hands you something specific to say.
Not sure yet? Book a demo and Therese walks you through one.
The problem
What AI actually changes for content
AI is good at drafting and summarising, and bad at knowing what is true and new. Point it at social-media chatter and it confidently recycles the average. Point it at the authorities and regulators that publish first-hand, and it becomes genuinely useful. It can turn a dense official update into a clear post in seconds, with the link to check it against.
The difference
Content intelligence, not another writing tool
Content intelligence is the part that comes before the writing: knowing what is worth saying. Every night Therese AI reads the authorities, trade press and news in your field, filters the day to what matters for your audience, and drafts concrete post ideas, each linked to the source it came from, so you can check the facts and cite the source before you post. That is the difference between content that fills a calendar and content that earns trust.
Who it fits
For agencies and in-house teams
Agencies get one brief per client, each in the client's own field, so a small team can post like a specialist across many industries. In-house teams get a steady supply of things to say, each with its source, without starting every morning from a blank page. Either way, the tool does the following-the-sources work; you keep the voice and the judgement. Several people can work in one account, each with their own login: a card can be taken, a draft reviewed by a colleague, and a person who posts under their own name can have a profile of their own. What a team gets →
Your market
AI digital marketing in the Swedish market
For Swedish companies that means the sources that actually set the agenda here (the national authorities, regulators and industry bodies), read in Swedish and written up in Swedish, so the brief fits the market you sell in. Therese AI works across languages and markets, but it is built by a Swedish consultant for the way Swedish brands earn attention.
The tool is only as good as what it reads. This one reads the sources your field is judged by.
Still deciding
Read a real one, or let Therese walk you through it.
The whole example brief is on this site, with nothing taken out, and the demo is a conversation rather than a form to fill in.
Not sure yet? Book a demo and Therese walks you through one.
Want a human to run it for you, not just the tool? Therese's consultancy does hands-on digital marketing; Therese AI is the tool behind it.