One brief. Many hands.
A chat assistant gives each person a private conversation. Therese AI gives the team one morning meeting: the same three angles, who takes which, a second pair of eyes before it goes out, and every person's own voice on the same story. What one of you learns, all of you keep.
Nobody posts the same story twice
Every angle in the brief can be taken. Everyone sees who has it, and the morning email says how many are still open. Hand one to a colleague, or ask in the thread under the card - the person you name gets a link straight to it.
A second pair of eyes, without another tool
Ask a colleague to review a draft. They edit it in place, leave a note and mark it reviewed - and their text becomes the draft everyone sees. On a regulatory card, a named person can mark it checked against the official source. It is the trail you want when someone asks who looked at this.
The same story, in every voice
A client has one voice, learned from the posts it publishes. Each person on the team can add their own. Any card can then be drafted for the company page and for the founder's own profile, the sales lead's, the specialist's - each the way that person actually writes. Personal profiles get several times the reach of a company page; now they get the same story.
One client memory, everyone teaches it
Used, skipped and why, the posts you publish, the notes you leave - from every member, into the same client. A new colleague inherits everything the team has taught. Someone who leaves takes nothing with them, and is logged out the moment you remove them.
Where the team already reads
Every member gets the brief in their inbox, or not - their choice. And on Monday, one email per person: what the team used and skipped, what is still open, who reviewed what, and the regulation taking effect in the next 30 days.
Built for the teams that actually exist
The marketing lead and the founder who posts
One team, one client. The lead runs the page; the founder takes the angles that suit a personal profile, drafted in their own voice.
The agency
One team, many clients. A writer sees only their clients; the client contact gets the brief by email without a login.
The founder and the freelancer
No shared password. The freelancer works in the brief with their own login and is removed the day the engagement ends.