The answers, including the one that is no.
Thirteen questions people actually ask before they buy. One of them is answered no, and it is the one worth reading first.
What it does, what it refuses to do, and what it costs you.
- What arrives every morning?
- A brief: a lead that says what the day is about, up to three angles worth posting with a draft for each, and the lighter sections underneath. Every card names its publisher, carries its date and links to the article. A few minutes to read.
- Where does it come from, and can I add my own sources?
- The authorities and registers in your field, the trade press, and searches in each market's own language. You see every proposed source with what it published that day and tick the ones you want, and you can paste any feed or page of your own at any time.
- How is this different from asking a chat assistant?
- A chat assistant answers the question you remembered to ask, from what it already knows. This reads a named set of sources every night whether or not you thought to ask, and every card carries the source it came from.
- Does it write the post, or just the idea?
- Both. Every card carries a draft in the profile's voice, written from the same material as the card. You edit it and check it, then post it to LinkedIn from the brief or copy it anywhere else.
- Will it sound like me?
- Paste a post as it actually went out and the next drafts follow your length, your openings and your words. The more you paste back, the closer it gets.
- What happens on a quiet day?
- It says so, and why. You get a shorter, honest brief, sometimes built on your own standing themes instead of the news, rather than a page padded to look busy.
- Does it post to my channels?
- To LinkedIn, yes, when you choose. Connect LinkedIn once for each profile, and a draft goes out from the brief with one click or at a time you pick; so does a post you write yourself, and a calendar shows everything that is scheduled. You sign in at LinkedIn itself, nothing is posted unless someone on your team does it, and you can disconnect at any time. For any other channel, copy the draft and post it yourself.
- Can my colleagues use it with me?
- Yes, and they cost nothing extra: everyone gets their own login, up to ten people on a plan by itself and more if you ask. Someone takes a card so nobody writes it twice, asks a colleague to check a source or review a draft, and the profile keeps one memory the whole team works from.
- What if a card is wrong?
- Every card links to the article it was built on, so you check before you post. We never claim a card cannot be wrong. What we do is show you where each one came from, and label a morning with too little to cite instead of filling it.
- Which languages and markets does it work in?
- It reads across languages and writes in the profile's own, for the markets you name. National law follows the country a profile is actually based in, so a British company is not handed Swedish law.
- How long does setup take, and what do you need from me?
- About ten minutes, once. Your website, so we can draft the profile; your reading of that profile, so it is right; and a tick on the sources you want. The first brief arrives the next morning.
- Can I pause or cancel?
- Yes, from the plan page, yourself. Pausing a profile stops its briefs but not its billing; removing one lowers the next invoice, and a removed profile can be restored for 90 days. Cancelling the subscription stops it from renewing. None of it needs an email to us.
- Where does my data live, and do you train on it?
- NoWe store it on servers in the EU, and no, we do not train on it. To write a brief, the material is sent to an AI model that may run outside the EU, under the safeguards in our privacy policy. Your data makes your own briefs and is otherwise used only anonymised and aggregated, to run and improve the service. You can export it, or delete your account, from your account page.
If an answer here changes your mind, it has done its job. We would rather you knew now.
Read a real one, or let Therese walk you through it.
The whole example brief is on this site, with nothing taken out, and the demo is a conversation rather than a form to fill in.
Not sure yet? Book a demo and Therese walks you through one.