Compared to a chat assistant
The hard part was never the writing.
Therese AI and a chat assistant do different jobs. A chat assistant answers a question you remember to ask, from what it already knows. Therese AI reads a named set of sources in your field every night and hands you three things worth posting in the morning, each with the source it came from, and tells you when there is nothing worth saying.
Six differences
What changes when the reading is done for you.
Every one of them is visible in the example brief on this site, which is the whole brief, unedited.
A chat assistant
Therese AI
It arrives, on a rota
Answers the question you remembered to ask.
Reads the same named sources every night, whether or not it occurred to you to ask.
Nothing to prompt
You have to know what to ask for, and how.
There is no question to write. The profile was built from your own site and you corrected it once.
Every claim carries its source
You cannot check an answer without doing the work again.
The publisher, the date and the link are on the card.
It says when there is nothing
It will always produce something.
Every card has to cite something it actually read, and a thin morning is labelled a thin morning.
Regulation only from the authority
Quotes law from whatever it read about law, which is usually somebody's summary of it.
A source may quote law only when it is official by evidence: an authority's own register or feed, on its own domain, checked against a public record.
It learns from what you do
Remembers what you told it about yourself.
Used, skipped and the posts you paste back change tomorrow's brief and tomorrow's drafts. That is a loop, not a memory.
None of this makes a chat assistant worse at its job. It makes it the wrong tool for the one thing that has to happen every morning whether you remember it or not.
The honest half
Four things a chat assistant does better, and we use one too.
A comparison page where the writer wins six times out of six is worth nothing. These are the jobs we would open one for ourselves.
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Rewriting something you already have.
Shorter, warmer, for another audience: it is faster and better at that than anything a brief can offer.
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Thinking out loud with you.
Twenty angles on a subject in a minute, most of them useless and two of them good. A brief hands you three; it does not brainstorm on demand.
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Translating and explaining.
A paragraph in a language you do not read, a term you have not met, a format you have never written. That is exactly what it is for.
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Anything that is not your field.
The brief reads your field and nothing else. Everything outside it is a question for something general.
Keep it open. It is the wrong tool for the morning and the right one for most of the rest of the day.
What each one costs you
Not money. Attention, and the chance of missing something.
A chat assistant
It costs you the asking. Someone has to remember, every morning, to wonder what happened, and to know what to wonder about. On the mornings nobody does, nothing happens and nobody notices.
Therese AI
It costs you three minutes of reading and a subscription. What it does not cost you is the remembering, which is the part that actually fails.
Not sure yet? Book a demo and Therese walks you through one.