17 August 2026
Why the best marketing content points to an official source
Anyone can rewrite a trend. Content that names a real rule or figure earns trust - and that is the kind people remember.
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Notes from Therese on building content that earns trust - using official sources as a content engine, and what AI can and cannot do for marketing.
16 August 2026
How to find something worth posting every day
The hard part of content is not writing it. It is the blank page every morning. Here is a routine that removes it.
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