Terms and conditions
Last updated 18 August 2026.
Therese AI is a content tool for businesses. It suggests ideas and drafts from public sources to help you build visibility and brand awareness. You stay in control: you check what it produces and you decide what, if anything, to publish. These terms set out that arrangement and the limits of what we are responsible for.
1. These terms and who they bind
These terms form a binding agreement between Loheden AI Solutions AB ("we", "us", "our"), the provider of the Therese AI service (the "Service"), and the business that opens an account or buys a subscription (the "Customer", "you"). By creating an account, buying a subscription, or using the Service, you accept these terms. If you do not accept them, do not use the Service.
2. Business use only
The Service is offered only to businesses and professionals acting in the course of their trade or profession. It is not offered to consumers. Because you contract as a business, statutory consumer rights, including any right of withdrawal or cooling-off period, do not apply.
By using the Service you confirm that you act on behalf of a business, that you are at least 18 years old, and that you are authorised to enter into these terms and to bind the business you buy for. If you buy or use the Service for an organisation, you confirm you have the right to do so on its behalf, and that organisation is equally bound by these terms.
3. What the Service is, and is not
The Service is a content-generation and research aid. It reads public sources, summarises what may be relevant to your field, and drafts suggestions you can develop into your own posts and campaigns. Its purpose is to help you save time and improve your visibility and brand awareness.
The Service is an aid to your own work, not a replacement for it. It does not give legal, financial, tax, medical, regulatory, or other professional advice, and nothing it produces should be treated as such advice or relied on as a statement of fact. It does not publish anything for you: every suggestion is only a draft until you choose to act on it.
4. Output may be wrong - you check it
The Service uses automated AI systems and third-party sources. What it produces may be inaccurate, incomplete, out of date, misleading, or simply wrong, and it may not fit your situation. We do not warrant that any output is accurate, complete, reliable, current, lawful, original, or suitable for any purpose.
You are solely responsible for reviewing and fact-checking every output before you use it, and for the final decision on whether any suggestion is correct, appropriate, and ready to publish. That last check, and the choice to publish, are always yours. Do not publish anything from the Service that you have not verified yourself.
5. You are responsible for what you publish and do
We take no responsibility whatsoever for what you post, publish, or do with the Service or its output. You are solely responsible for everything you publish and for every action you take through your direct or indirect use of the Service.
That responsibility includes making sure your content is accurate, lawful, and not misleading; that it does not infringe anyone's intellectual property, privacy, or other rights; that it is not defamatory; and that it complies with all applicable advertising, marketing, competition, and industry rules, and with the terms of any platform you publish on. The consequences of publishing are yours alone.
6. Acceptable use
You agree not to use the Service to break the law or infringe anyone's rights, to resell or redistribute the Service or its output as a competing product, to reverse engineer, copy, or probe the Service or its security, to interfere with its operation, or to give access to anyone outside the business account you hold. You are responsible for keeping your account credentials secure and for all activity under your account.
7. Intellectual property
We own the Service, its software, models, design, and the Therese AI name and brand. Nothing in these terms transfers any of that to you. While your subscription is active and paid, you may use the drafts and suggestions the Service produces for you in your own business marketing.
Because output is generated from public sources, we make no claim that it is original or free of third-party rights, and we do not grant you any right in third-party material. It remains your responsibility to make sure your use of any output does not infringe someone else's rights. You grant us the limited right to process your account and business information as needed to run the Service and, in anonymised and aggregated form, to maintain and improve it.
8. Third-party sources and platforms
The Service links to and draws on content published by third parties, and you may publish through third-party platforms. We do not control and are not responsible for third-party content, its accuracy, its availability, or the terms of any third-party service. Source links are provided so you can verify things yourself.
9. Fees and no refunds
You pay the fees shown for your plan at the time of purchase, plus any applicable taxes. Unless a plan states otherwise, subscriptions renew automatically for the same period until you cancel. You can cancel at any time to stop future renewals; cancelling stops further billing but does not entitle you to any refund.
All fees are non-refundable. To the maximum extent permitted by law, we give no refunds, credits, or reimbursements of any kind, whether for unused time, dissatisfaction, cancellation, suspension, or termination. As you contract as a business, no consumer right of withdrawal applies.
10. Provided 'as is', no warranties
The Service is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, to the maximum extent permitted by law. We specifically disclaim any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and uninterrupted or error-free operation. We do not warrant that the Service will always be available, secure, or free of faults, and we may change, suspend, or discontinue any part of it at any time.
11. Limitation of liability
To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, savings, data, goodwill, business, or reputation, however caused, arising out of or connected with the Service or these terms, even if we were advised such loss was possible. In particular, we are not liable for any loss arising from output that is inaccurate or incomplete, from your reliance on the Service, or from anything you publish or do using it.
To the maximum extent permitted by law, our total aggregate liability for all claims arising out of or connected with the Service or these terms is limited to the amount you actually paid us for the Service in the three (3) months immediately before the event giving rise to the claim.
Nothing in these terms excludes or limits any liability that cannot lawfully be excluded or limited, such as liability for intent or gross negligence, or for personal injury where mandatory law so requires. Where the law does not allow some of the exclusions or limits above, they apply to the fullest extent the law does allow.
12. You cover claims from your use
You agree to indemnify and hold us, and our owners, staff, and partners, harmless from any claim, demand, loss, liability, damage, cost, or expense, including reasonable legal fees, arising out of or connected with your use of the Service, anything you publish, your breach of these terms, or your violation of any law or third-party right.
13. Suspension and termination
We may suspend or terminate your access at any time, without refund, if you breach these terms, fail to pay, misuse the Service, or create legal or security risk. You may stop using the Service and cancel at any time. Clauses that by their nature should survive termination, including those on responsibility, intellectual property, disclaimers, liability, indemnity, and governing law, continue to apply after it.
14. Changes to these terms
We may update these terms from time to time. When we do, we will update this page and the date at the top. If you keep using the Service after a change takes effect, you accept the updated terms.
15. Events beyond our control
We are not liable for any delay or failure to provide the Service caused by events beyond our reasonable control, including outages or changes at third-party providers, network or hosting failures, or acts of authorities.
16. Governing law and disputes
These terms are governed by the laws of Sweden, without regard to conflict-of-law rules. Any dispute arising out of or connected with them or the Service shall be settled by the Swedish courts, with the District Court at the registered seat of Loheden AI Solutions AB as the court of first instance.
These terms are published in Swedish and English. If the two versions differ, the Swedish version prevails. If any provision is found invalid or unenforceable, the rest stays in force and the invalid part is applied as closely as the law allows to its original intent.
Contact
Loheden AI Solutions AB, provider of Therese AI. For any question about these terms, reach us at [email protected].